Although I’ve never had a bad experience on British Airways, I’ve never been blown away by their service either. They’ve been fine, a conveyance and nothing more. I wrote a comparison post about their Business Class offerings on an A380 flight from Washington-Dulles and I may have been a little harsh in writing it. While their Business Class section isn’t my favorite, it’s fine but knowing my own prejudices with the airline, I was curious what it would be like to travel in their Premium Economy Section. An increasingly popular choice offered by airlines, it’s a nice middle ground between Economy and Business. I recently had that chance on a daytime flight from London back home to BWI airport onboard one of the airline’s Dreamliners, a great aircraft no matter which section you fly in. Since this class of travel is so popular, I thought today I’d share a few of my takeaways after experiencing the services offered in the British Airways Premium Economy cabin.
What is Premium Economy?
More and more longhaul airlines are offering this additional class of service as yet another option to passengers who want to enjoy a little bit more comfort during their flying experience. It’s not Economy and it’s not Business Class, but what truly excellent airlines do is to make sure that Premium Economy cabins are different enough so as to provide real benefit, without encroaching on the benefits of Business or First Class. It’s a fine line but almost always paying a little bit more for this class of service is absolutely worth the investment as was confirmed for me when I flew from London back home to Washington, DC.
Why Choose British Airways Premium Economy
Before your first experience in Premium Economy you were probably like me and wondered whether or not the extra money was worth the investment. I use the word investment purposefully, because that’s really what it is. It’s an investment in your comfort and time and if either of these is important to you, then selecting Premium Economy on many (but not all) carriers is absolutely worthwhile. British Airways chooses to use quirky names for their various cabins which is why Premium Economy is actually known as their World Traveller Plus option. Names aside, there are some very real perks to this class of travel, including:
- Small and intimate cabins that are separated from others
- Wider seats, more legroom and improved recline, this is the biggest perk for me in all honesty
- Enhanced meals with plenty of choices as well as full bar service and welcome drinks
- Large personal inflight entertainment with tons of options and noise-reducing headphones
- Larger baggage allowance
- Amenity kit
- Individual power supply to keep laptops or other gadgets charged
These are just some of the perks offered on British Airways and you’re probably thinking that this sounds a lot like Business Class, which is sort of the goal. Business Class naturally offers more, but the entire point of Premium Economy is to be just that – premium – and British Airways does a fantastic job in providing an enhanced flying experience.
It was the end of a long two-week trip in Europe and I was ready to go home. All I wanted was some time to rest and relax on the flight home and my experience in the World Traveller Plus section did just thought. Welcomed to my larger-than-average seat with a glass of OJ or Champagne, it was the perfect introduction to what would be several hours of decompression. Instantly I was at peace, it was great and a far cry from some other Premium Economy cabin experiences I’ve had where there didn’t seem to be any distinctions at all.
Whether you travel frequently or not, it’s just nice to feel special sometimes. That’s especially true in an age when every other headline seems to demonize the airlines. It was that civility and pleasant atmosphere which I enjoyed most while flying in the British Airways Premium Economy cabin, a sense of well-being that thankfully persisted throughout the flight.
Food is an increasingly important aspect of the travel experience for those in premium cabins and I was happy to see a printed menu presented to everyone in the World Traveller Plus cabin before we even left the ground. With plenty of options, it had the air of exclusivity which folks look for when they fly, not to mention the fact that all of the meal options sounded great. I opted for the steak and from start to finish both the meal experience as well as the snacks and pre-landing light meal all hit the mark. Add in premium options from the full bar and from a food and beverage standpoint, the flight was without fault.
What is the most important aspect of any flight, and why so many of us choose to upgrade, is of course comfort in flight. I’m 6’2” and even exit row seats in Economy are uncomfortable so for me the seat itself is crucial on any flight longer than a few hours. In my experience that is where some other Premium Economy products on other airlines have faltered, but true to form that big chair onboard my BA flight was as comfy as promised. Airline aficionados talk a lot about seat width and pitch, but for many folks these numbers don’t mean a lot out of context. Width is easy enough to understand and here it means that you have more room to relax without rubbing elbows with the guy next to you. Pitch is the distance between the same points between chairs, and determines whether or not my knees will be crushed. In a slightly inaccurate, but easier to understand term it’s legroom essentially. The pitch in World Traveller is more than generous and it’s that number that determined my happiness (or not) on the 8-hour flight.
Other little perks included inseat laptop power, which is great for folks like me who like to work on flights, as well as the inflight entertainment system that offers hundreds of hours of entertainment options. More importantly, the system was easy to use which oddly enough is also not common on all airlines.
The Premium Economy experience on British Airways was great, as you can probably surmise from the tone of this post so far. I also do think though that it’s a fantastic option for many people who want some of the perks of Business Class without the Business Class price tag. Unlike some other airlines, BA does a fantastic job at making their premium guests feel premium and the entire experience is as pleasant as you could hope for on a Trans-Atlantic flight. So if you’re waffling between whether or not to upgrade to that premium cabin, I say go for it and see what you think. What I do know is that your overall flying experience will be much more positive and relaxing than it would otherwise be, allowing you to arrive looking and feeling more human than most of us are used to after a long flight.