What Travelers Really Want From The Hospitality Industry

Indian Pacific train Australia

I recently found myself on one of the world’s great scenic train journeys aboard the Indian-Pacific train. Stretching from Perth to Sydney in Australia, the train features the longest straight line of track in the world. Although I just did half of the journey, and got off in Adelaide, I had plenty of time to observe and think and a few thoughts about the nature of travel and the hospitality industry struck me almost immediately.

As I sat in the lounge car of the train one morning, I eavesdropped on a brief conversation between the dining attendant and some guests. The attendant had a beaming smile and seemed genuinely happy to see the guests. They chit-chatted for a few minutes before finally being escorted to their table. The encounter wasn’t necessary. All the attendant had to do was show these people to their table and her duties would have been completed. She didn’t do that though, she did a lot more and in the process added another level of luxury and comfort to the passengers’ travel experience. That’s when it hit me, what the hospitality industry lacks today more than anything is hospitality.

I like luxury hotels and for my partner and I it’s a big part of the travel experience. I don’t always stay at these properties though of course, and more than the nice beds and fancy soaps, the biggest difference between luxury and non-luxury hotels isn’t anything tangible, it’s the spirit of service and hospitality that exists there. As travelers, we are so used to near constant abuse and neglect that anytime someone whose service we have paid for is actually nice to us, we consider it to be a special experience. Flight attendants lead the way in this move towards the surly, at least in the United States. Gone are the days of a friendly smile, or even a polite acknowledgement. I’ve had more experiences of benign indifference from American flight attendants than I have friendly greetings, and it shouldn’t be that way. They work in travel, and while they sometimes profess otherwise, their real jobs are to make us happy.

It’s not just their fault, the rise of the business hotel, and budget accommodations in general has created a class of hotel employee that doesn’t consider hospitality their career, just a job to pay some bills. That’s one of the major differences between different levels of hotels, that feeling of employee belonging, empowerment and pride. Once this was lost, the hospitality went with it and we’re left with what we have today. A hospitality sector that isn’t very good at hospitality and a generation of travelers who believe that the height of travel luxury is to be acknowledged by name with a smile.

Sadly, that’s probably not going to change anytime soon, although some people are trying. Airlines like Virgin America and JetBlue are well known for outstanding service no matter one’s class of service and quirky hotels like Kimpton go well above what they’re asked at a decent rate. They’re not the best in the world, but they’ve trying to bring back a little joy to the travel experience, and hopefully their competitors are watching.

There will always be people who just want the cheapest flight and the cheapest hotel and don’t care about service or hospitality. But I don’t believe they’re in the majority and more than ever I think travelers want the entire travel experience, from start to finish to be as enjoyable as possible. That is why I sincerely hope the hospitality industry considers bringing back a little hospitality to their business.

What do you think? Should the hospitality industry be more hospitable?

By: Matt Long

Matt has a true passion for travel. As someone who has a bad case of the travel bug, Matt travels the world in order to share tips on where to go, what to see and how to experience the best the world has to offer.

8 thoughts on “What Travelers Really Want From The Hospitality Industry”

  1. Absolutely they should! I think there is still a wide difference in the hospitality levels in the west and vs. developing countries, though the standards are sadly deteriorating fast in developing countries as well. Hopefully with the growing importance of customer feedback in influencing choices of future travelers, the attitudes of the industry and those working in it should improve.

  2. As a traveler on a 2 year work-holiday currently in hospitality, I feel there is a strong correlation between the traveler’s attitude towards hospitality staff, and the treatment they will get in return. Because if you are friendly and respectful towards me, you will get fantastic service, but treat me as someone just there to serve you or somehow less than you are (so many are surprised I’m a finance systems manager and double uni degree in my ‘real life’) and I won’t go out of my way to help you. Simple stuff really. Believe me I’ve met some a$$h0les!

    1. Jarratt, those were my thoughts exactly! When you treat people with respect, you get respect in return. As a traveler, if you start your trip with a positive attitude, every person you meet along the way – TSA agent, flight attendant, hotel receptionist – seems to feed off that engery. Even when things don’t go your way, you choose your own reaction to the situation. Might as well keep it positive!

    2. I actually scrolled down to the comments to write the same thing. I’ve been back in the service industry for three weeks and am constantly amazed at the way people talk to me. I find myself being so much nicer to everyone: bus drivers, shop staff, people on the street, in an attempt to make up for the absolutely shocking way far too many people conduct themselves as they go about their lives.

      But in saying that, I’m always extremely polite to the staff I meet while travelling and I do notice that many of them aren’t exactly bursting with happiness. And I have to agree with Matt about flight attendants. Sometimes it’s like someone has a gun to their heads forcing them to say “goodbye” when you get off the plane. I feel like saying: “I get that you’ve just had a long flight. I was on it too!”

  3. Yup I’m one of those people who just want the cheapest flight and cheapest hotel so service or hospitality are less of a priority for me. But I don’t want to be disrespected. Just a simple please and thank you is good enough for me :)

  4. As a young twenty-something traveler, I definitely look for budget-friendly accommodation rather than amazing service when I am traveling, but the two definitely aren’t mutually exclusive. The best hostel I ever stayed at was a relatively cheap one in Porto, Portugal, Eden House. It wasn’t the flashiest place, but it was how much the staff tried to make me feel at home that really stood out. The owners were so amazingly kind and wouldn’t let me leave for an early flight without breakfast, and loaded me up with snacks for the flight. I couldn’t believe the level of service I got for such a relatively inexpensive place – honestly better than most hotels I have stayed at. It is all about going the extra mile – people really appreciate it!

  5. We’re living in the age of the Experience economy where everything is essentially a commodity for the masses. If the experience is not up to par, there is nothing to grab and retain a customer (and his/her wallet); they will move on to another one offering the same service and (hopefully) a better overall experience.

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