I have to be honest, before my trip to Sweden I had never heard of Sweden’s second-largest city, Gothenburg. Situated on Sweden’s West Coast, the city’s vibe was the first thing I noticed; friendly, warm and modern. Rather than take a tour or anything organized, I instead decided just to spend some time exploring on foot, one of the best decisions of the trip.
I was in Sweden as part of the Car Plus Vacation promotion, highlighting Volvo’s program that allows overseas buyers to receive complimentary tickets to Sweden and to drive their new car around before Volvo ships it home for them. They’re also running a sweepstakes right now that will give one lucky winner and guest the opportunity to experience the Swedish Road Trip of a Life Time just like I did. Even though Swedish Tourism and Volvo sponsored this trip, all opinions are of course my own and as you’ll see I had carte blanche in how I experienced Sweden.
Gothenburg, or Göteborg in Swedish, isn’t conventionally large; its population is just a hair over 500,000. But thanks to big business and a large university, the city has a certain excitement about it that is impossible to ignore. The city was founded as a port city, and the water is a constant companion as you wander about. But as you’ll see here, I found a lot more to love than just it’s coastal charm.