China said it will boost investment in tourism, with plans to develop rustbelt regions and upgrade public toilets high on its to-do list as it looks to lift the sector’s contribution to economic growth.
Announcing a new plan for the sector, China said it aims to invest 2 trillion yuan ($290 billion) in tourism between 2016 and 2020 which would translate to annual growth of more than 14 percent in direct investment in the industry.
President-elect Donald Trump will be facing some serious decisions affecting the aviation industry when they cross his desk next month—starting with what to do with Norwegian Air.
The international carrier was approved earlier this month by the U.S. Department of Transportation to begin trans-Atlantic service next year from the U.S. to Europe. Yet, Norwegian Air has been heavily criticized for using Ireland as a home base (where labor laws are less stringent) to set up its subsidiary Norwegian Air International (NAI).
When busy people go on vacation, they’re often looking to put their feet up, catch up on sleep, and just generally enjoy being somewhere else for a spell.
But in addition to the mental break, it seems more and more likely that what well-heeled travelers value is the chance to have a truly authentic experience, wherever they’re headed on vacation.
And when it comes to where affluent travelers want to stay when they vacation, it seems that cookie-cutter hotel rooms are out, and authentic flavors are in.
Visit California just released a new comprehensive strategy paper and branded content platform designed to engage next-generation “Super Affluent” travelers with a household income north of $250,000.
The destination marketing initiative, called “California: The Golden State of Luxury,” was rolled out at the International Luxury Travel Market (ILTM) this week in Cannes with a new video produced specifically for travel industry members.
The thrust of the business-to-business branding mission promotes California’s version of what it calls “laid-back luxury.” It’s an evolving definition of luxury championing aspirational and healthy travel experiences revolving around local food, outdoor experiences, and luxury resorts and spas, but without the pretense and showy hubris often associated with the luxury segment.