Millennials at destination marketing organizations are pushing senior leadership to develop more innovative digital communications and more experiential sales efforts targeting both the leisure travel and meetings sectors.
Especially on the digital side, many of these younger professionals feel that their youth and social media expertise can be better leveraged to create more compelling social media and content marketing outreach for their organizations.
For example, Jackie Spencer, 29, is the communications coordinator for meetings and conventions at Destination Cleveland. Earlier this year when the Cleveland Cavaliers basketball team was heading into the NBA playoffs, she came up with a way for the DMO to both support the team and drive Cleveland’s brand exposure to sports audiences nationwide.
Delta Air Lines has been making some serious moves in the last years to woo business travelers, redesigning its business class cabins and retooling its loyalty program to cater to high-spend customers along the way. Their latest move, profiled yesterday by Bloomberg, now targets business travelers on corporate contracts.
Corporate business travel still makes up a decent volume of business for the legacy airlines. By putting an entire company on a corporate contract, airlines can guarantee a fixed volume of business and in turn, offer a modest discount to the organization. Companies also like the executive perks — in addition to bulk travel discounts, airlines typically give away free elite status and other goodies to select executives and decision makers, greasing the wheels for future business.
Atlanta’s Hartsfield-Jackson International has retained its title as the “world’s busiest airport” for the 17th year in a row in 2014. But Chicago O’Hare may have an argument for a split title.
That’s according to the figures out Monday from the trade group Airports Council International (ACI).
Atlanta’s 96 million passengers last year put it at the top of the list for “total passengers,” the traditional measure for determining the world’s busiest airport. Beijing came in at No. 2 with 88 million passengers for 2014. Those two airports maintained their rankings from 2013, though Beijing narrowed the gap between it and front-running Atlanta.
From now until November 30, passengers who book a Cathay Pacific flight from the US to Hong Kong will be able to double, triple, even quadruple their miles earned!
Sign up for the offer on this site and then visit www.cathaypacific.com or call (800) 233-ASIA to book a flight from one of Cathay Pacific’s six US gateways (Boston, Chicago, Los Angeles, New York, Newark, San Francisco) to Hong Kong.
Valid for departures between Sep 15 – Nov 30, 2015
First class (F/A) – Earn Quadruple miles
Business Class (J/C/D/I) – Earn Triple Miles
Premium Economy Class (W/R/E) – Earn Double miles
Visit this site to learn more.
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