News and Deals: August 17, 2012 – He’s baaack: Priceline hasn’t killed William Shatner after all, 4 dead in fire at Thai tourist nightclub, IKEA plans to build a budget hotel chain in Europe and No. 3: Ethiopian Air debuts Dreamliner service

Atomium, Brussels

He’s baaack: Priceline hasn’t killed William Shatner, after all
The Seattle Times

William Shatner’s Priceline Negotiator isn’t a goner, after all. He just went surfing.

Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion, the company is resurrecting him in a new 30-second TV and online spot set to debut Thursday.

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4 dead in fire at Thai tourist nightclub
The News International

A fire ripped through a nightclub popular with foreign tourists on the Thai resort island of Phuket early Friday, leaving at least four people dead and more than 20 others injured, officials said.

Foreigners were among the party-goers hurt in the blaze at the Tiger disco on the southern island, where rescue workers pulled the charred bodies of victims out of the smoldering wreckage.

“There are four confirmed dead. We believe they are foreign tourists but it’s not yet confirmed,” Phuket deputy governor Chamroen Tipayapongtada told.

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IKEA plans to build a budget hotel chain in Europe
NBCNews.com

IKEA, best known as the world’s largest furniture retailer, plans to build a budget hotel chain across Europe, following a trend for cheap-but-cool accommodations driven by increasingly price-conscious business travelers.

The 100 hotels, which will not feature IKEA’s eponymous flat-pack furniture nor its brand name, represent the company’s biggest real estate development to date.

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No. 3: Ethiopian Air debuts Dreamliner service
USA Today

Ethiopian Airlines today became the first airline in the world outside Japan to fly paying passengers on the Boeing 787 Dreamliner.

The carrier entered the aviation history books today at 12:50 p.m. ET, inaugurating passenger service on the jet around 1:30 p.m. with a special flight from Washington Dulles to the carrier’s hub in Addis Ababa. Today’s flight comes just two days after Ethiopian officially took delivery of the first commercial jet to be made from carbon fiber construction instead of more-traditional aluminum and steel.

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Matt has a true passion for travel. As someone who has a bad case of the travel bug, Matt travels the world in order to share tips on where to go, what to see and how to experience the best the world has to offer. Also follow Matt on Twitter, Facebook and